The breathtaking attractions of British Columbia’s capital can now be experienced in a telephone booth. Tourism authorities in Victoria, Canada revived a widely triumphant campaign that features phone booths offering virtual video tours of the city. Aptly called “Victoria Calling,” the target audience of the project will consist of residents of (and visitors to) Alberta, Washington, Seattle, and Vancouver.
This is how it works: a bank of colorful booths will be mounted in strategic and populous places (like malls and other famous spots) in Vancouver and Seattle. Instead of a telephone, a touchscreen tablet will be available to the passerby who will ease into the stall. The individual will be treated to a first-person perspective video tour of the quaint city—landmarks, downtown hotels in Victoria BC, and other destinations.
In addition to the mentioned sights, the digital presentation will also showcase a Victoria that is proud of its British roots. Afternoon tea, day treks on the west coast, morning adventures in the ocean, and nightlife downtown are just some activities highlighted on the video. There’s more: when the promotional film ends, the tablet will ring at random and the person who takes the call can win $100 and other exclusive offers like hotel accommodations, fine dining treats, etc.
Tourism Victoria destination marketing director Trina Mousseau explains that the experiential campaign is meant to lure more tourists to BC’s capital. “Victoria Calling allows our target traveler the chance to truly experience what a trip to Victoria has to offer through rich media that puts them in the driver’s seat. We really want to close the loop and get them to book a trip now,” she says.
Downtown Victoria BC Hotels, like the Parkside Hotel and Spa, are intended to benefit from the phone booth campaign, as well. With an influx of visitors from neighboring provinces and other countries, reservations in hotels are expected to increase in the coming months. This will boost the already thriving hospitality industry of the whole country, which is currently a multi-billion dollar business, according to the Hotel Association of Canada.
The tourism industry is particularly looking up in Victoria as the city has a wide range of attractions to suit visitors’ varied tastes. Aside from those featured in the phone booth video tour, Victoria is equally known for old buildings and museums that history buffs will surely enjoy. The location is likewise perfect for outdoor activities like biking and golfing.